A common misconception is that many people understand marketing as a way to attract customers, such as advertising, promotion, and sales promotion. This is a very limited marketing understanding and is essentially different. The concept of marketing has evolved, but the following is correct in recent understanding.
“Marketing refers to products and services that solve customer problems, captures the products and services that are really required, researches and develops them, delivers the product information to prospective customers, and experiences the value of the products. It is a series of steps from product development to product value that you can feel and value.
You can define this as marketing. It can be understood that advertising and promotional activities are part of this flow. Sales refers to activities that sell products to customers. There are companies that are in a difficult situation due to their weak sales because they have a very important role in linking consumers and products.
https://www.liveinternet.ru/users/iranmct/
Therefore, it is in the position that is easy to evaluate because it takes the No. 1 spotlight and the results are easy to see with numbers. However, no matter how good a salesman, it is almost impossible to sell a lot of products that are not needed by the world. In the first place, we don't want to deal with products that are obviously obviously losing competition or inferior services.
When you sell a lot of products that are not needed, you may have many complaints due to factual or misrepresentation or considerable overtalk. On the contrary ...
Marketing activities are a series of processes that avoid complaints, ease the burden of sales, and make customers happy. Dr. Drucker, the
https://blog.goo.ne.jp/business-plan
global authority in business administration, says:
“Marketing eliminates unnecessary sales”
The essence of marketing is to create a state that customers want and sell naturally. There should be no one who was forced to do business with these products, such as Apple's Mac and iPhone, Hermes's Birkin, Nintendo's wii, SONY's Walkman, and Hoshino Resort. Yes, I'm marketing to make you want. * Product development and advertising are just a part of marketing activities.
Sales are of course important. No matter how much marketing you do, you can even ruin everything if you don't have the sales power. I also valued sales very much and tried many sales methods. But understand that sales are just part of your marketing efforts.
That ’s why Drucker says, “Marketing makes unnecessary sales unnecessary”. As I often say in my seminar, marketing is the buyer (customer) perspective. Sales are for sellers. is.
It is clear which one will sell (which will continue to sell). There are a lot of people who fail to work independently even if they have sales capabilities, and there are many reasons why there are people who fail in business even if their product development capabilities are high. Planning, research, development, advertising, publicity, sales, customer management, customer support, marketing.
It is a mistake to say that sales, product and advertising operations are all marketing capabilities.
Sales are easy, not asking for sales here, but asking from prospective customers. Instead, overall marketing activities are difficult, but once you get the tips, it's easier. This mechanism is marketing activity.
Even if you are dealing with people's products, marketing will change if you change the way you shine. I want to increase the number of customers! I want to get more inquiries! Let's learn more about marketing.
۱۵:۳۲
- ۱۴۱ بازديد
- ۰ ۰
- ۰ نظر