A business plan is a document that explains the business, the company's strategy, and the earnings prospects. Necessary for raising funds necessary for the start-up and continuation of business.
Sources of funds procured by companies are divided into “loans (borrowing)” with obligation to repay and “investment / investment” without obligation to repay.
In the case of loans, candidates include public financial institutions from local governments and the Japan Finance Corporation, private financial institutions such as banks and credit unions, and social lending.
In the case of investments and investments that do not require repayment, funds are raised in exchange for handing over shares to venture capital and individual investors (angel investors).
In any case, without a convincing business plan, you cannot withdraw funds. This is because no one lends money to businesses that are supposed to be unable to repay, and no one invests in companies that do not feel the potential for future growth.
Gain confidence from financial institutions and investors by showing the future profitability of your business in the business plan.
Do you have a business plan? I do not need?
A business plan is also a document that can be used as a hint to objectively review and improve your business. Even if you don't have any recent funding plans, you might want to create one.
Some of you may think that you don't need a business plan. Increase your sales as much as possible and keep your expenses low.
However, you can also plan tax savings by predicting sales, and if you have an unsuccessful company trying to gather human resources, you can tell the appeal if you have a business plan.
If you are starting a new business, you should make it.
This is the format of the “Foundation Plan” provided by the Japan Finance Corporation, which provides start-up loans at low interest rates. Only one A3 size sheet. In addition to downloading the format of the founding plan, you can view examples of various projects on the website of the Japan Finance Corporation.
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Source: Japan Finance Corporation
If there is a format provided by the funding side, you can try to make a business plan using it first.
What should I write in the business plan?
To create a business plan, first write the purpose, content, and strategy of the business. Basically it is necessary to explain in text, but it can be effectively explained by using figures.
After that, we will make sales and profit forecasts and cash flow forecasts in spreadsheets. Based on this prediction, we will consider how much money is required at the time of opening the business and whether it is possible to invest money by yourself.
If you need to borrow money or receive investment, based on this business plan, explain your business to banks and investors and ask them to make money. It is important to explain that “I can make profits in the year, return money, pay dividends”.
Contents to be included in the business plan
Here are some examples of what should be included in the business plan. It is not necessary to include all of these, so please select and use them.
・ Profile of founder (including founding members)
Let's make it a profile that understands why this person (this member) can succeed in this business. Even if you spell out the past that is not directly related to your business, it will be counterproductive, so you should be careful.
・ Vision / Philosophy / Purpose
Even if you have little business experience, you can approach the realization of financing if you can convey your passion and ambitions to “make customers happy like this” and “want to be a society like this”.
・ Business Overview
Objectively and concretely convey the business model to realize the vision.
・ Strengths and characteristics of our services and products
Even if you enter the same business as your competitors, it may seem that the prospects for growth and social implications are weak. Research your rivals, tell them about the product value that only your company can offer, and understand the uniqueness of your business.
・ Market environment and competition We
will briefly communicate the environment surrounding our business, such as market needs, policy trends related to business, and the existence of competitors.
・ Sales and marketing strategies No
matter how good products and services are, if you can not find the demand of the world and acquire customers, it will not be established as a business. This is an element that tends to be overlooked in new businesses that focus on ideas. It tells the public about the existence and merits of the company's services through the route, and tells how much personnel and budget it will spend on marketing.
・ Production methods, suppliers, etc.
No matter how good a product is, you can't go without the basics of making cheaply (stocking) and selling high. If you have secured a supplier in the pre-opening stage, you can communicate the seriousness of your business to financial institutions and investors. In addition, products that can affect the human body, such as food and cosmetics, must have production methods that ensure safety in a clean environment.
・ Sales forecasts Based on
the characteristics of our products and services, the market environment, and the status of competition, we will make a forecast and make numbers.
・
Profit and loss statement forecast Let's make a profit and loss statement for the first one to several years, that is, forecast profit. In addition to the sales forecast, it is necessary to make a prediction that it will cost so much depending on the organization and purchasing method of the company.
・ Opening funds
Calculate how much money is required to execute this business plan.
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